Register For Our Mailing List

Register to receive our free weekly newsletter including editorials.

Home / 294

Global ETFs: insights into a multi-trillion-dollar industry

We recently launched the first edition of the quarterly BetaShares Global ETF Review to analyse key trends and developments in the industry outside Australia. Looking at more mature ETF markets globally gives insights into the potential future for the Australian market. The global review complements our monthly Australian-focused publication on the local ETF industry.

The full report is available for download, but I’ve captured key highlights below.

Index strategies dominate investor preferences

The global ETF industry ended 2018 at US$4.8 trillion in assets under management (AuM), posting a robust annual growth rate of 20% since 2005. The strength of ETFs can be largely explained by the growing preference for passive strategies, which still dominate the global ETF space. More broadly, unlisted funds (known as ‘mutual funds’ in the US) are also evidencing a tilt towards passive strategies. In the US in 2018, passive funds (including traditional unlisted mutual funds and passive ETFs) attracted net inflows of US$431 billion. In comparison, active mutual funds in the US reported net outflows of US$418 billion, the highest level of annual outflows for this category on record.

The chart below illustrates the trend away from traditional active mutual funds. Since 2012, there have been net inflows into Active ETFs as well as passive ETFs, indicating investor preferences for the ETF structure whether or not the underlying investments are actively or passively managed.

Source: Bloomberg.

Investor preferences are perhaps even more strikingly evidenced in the chart of U.S. equities mutual fund v ETF flows. With both categories including passive and active strategies, the investor trend towards the ETF product wrapper is clear.

Source: Bloomberg.

Compared to larger and more mature markets, such as the US and Canada, Australia sits behind in terms of net inflows and size. Putting the size of the Australian industry in context, in the US, ETFs represent about 16% of the size of the broader mutual fund industry. In Australia, the penetration is far smaller, at about 1.5%. While recent local growth has been fast, we believe Australian investors are just starting to scratch the surface when it comes to ETF usage.

Who owns the sharemarket? Not ETFs

The popularity of ETFs has raised concerns that they are fuelling sharemarket volatility. These fears are unfounded. The graph below for 2018 data compares the flows of U.S. equity ETFs traded in the US versus the performance of the S&P 500 Index. Market moves were entirely independent from flows into and out of ETFs.

Source: Bloomberg

December 2018, for example, saw a strong market decline despite the positive inflows to ETFs. Saying ETFs can move markets makes little sense. They are designed to replicate what their underlying securities do. Nothing more, nothing less.

ESG and smart beta on the rise

Two of the key trends observed by our research are the rise of ESG/ethically-orientated products and smart beta strategies.

In the U.S. last year, ESG ETF AuM grew by 26% year-on-year, while inflows grew even more rapidly with a 57% annual growth. Smart beta exchange-traded products weight shares in portfolios based on a methodology other than market capitalisation. Between 2009 to 2018, flows into smart beta strategies experienced a compounded annual growth rate of 60%, reaching a record high of US$86 billion in 2018.

As the popularisation and sophistication of the ETF industry and of investors around the world continue to grow, we predict the uptake of funds with differing methodologies to continue to be adopted. The cost-effectiveness, transparency and accessibility offered by ETFs makes them appealing for all investor types, whether an institutional asset allocator, a financial adviser, a high net worth individual, or a millennial who is just starting to build an investment portfolio.

 

Ilan Israelstam is Head of Strategy and Marketing at BetaShares, a sponsor of Cuffelinks. This material has been prepared as general information only, without reference to your objectives, financial situation or needs. You should seek your own financial advice before making any investment decision.

For more articles and papers from BetaShares, please click here.

  •   20 February 2019
  • 1
  •      
  •   

RELATED ARTICLES

The challenges of building a lazy portfolio

$100 billion! Five reasons investors are flocking to ETFs

Thematic exposure to global trends using ASX

banner

Most viewed in recent weeks

The growing debt burden of retiring Australians

More Australians are retiring with larger mortgages and less super. This paper explores how unlocking housing wealth can help ease the nation’s growing retirement cashflow crunch.

Four best-ever charts for every adviser and investor

In any year since 1875, if you'd invested in the ASX, turned away and come back eight years later, your average return would be 120% with no negative periods. It's just one of the must-have stats that all investors should know.

LICs vs ETFs – which perform best?

With investor sentiment shifting and ETFs surging ahead, we pit Australia’s biggest LICs against their ETF rivals to see which delivers better returns over the short and long term. The results are revealing.

Family trusts: Are they still worth it?

Family trusts remain a core structure for wealth management, but rising ATO scrutiny and complex compliance raise questions about their ongoing value. Are the benefits still worth the administrative burden?

13 ways to save money on your tax - legally

Thoughtful tax planning is a cornerstone of successful investing. This highlights 13 legal ways that you can reduce tax, preserve capital, and enhance long-term wealth across super, property, and shares.

Our experts on Jim Chalmers' super tax backdown

Labor has caved to pressure on key parts of the Division 296 tax, though also added some important nuances. Here are six experts’ views on the changes and what they mean for you.        

Latest Updates

Investment strategies

Warren Buffett's final lesson

I’ve long seen Buffett as a flawed genius: a great investor though a man with shortcomings. With his final letter to Berkshire shareholders, I reflect on how my views of Buffett have changed and the legacy he leaves.

Property

The housing market is heading into choppy waters

With rates on hold and housing demand strong, lenders are pushing boundaries. As risky products return, borrowers should be cautious and not let clever marketing cloud their judgment.

Investment strategies

Dumb money triumphant

One sign of today's speculative market froth is that retail investors are winning, and winning big. It bears remarkable similarities to 1929 and 1999, and this story may not have a happy ending either.

Retirement

Can the sequence of investment returns ruin retirement?

Retirement outcomes aren’t just about average returns. The sequence of returns, good or bad, can dramatically shape how long super lasts. Understanding sequencing risk is key to managing longevity risk.

Strategy

How AI is changing search and what it means for Google

The use of generative AI in search is on the rise and has profound implications for search engines like Google, as well as for companies that rely on clicks to make sales.

Survey: Getting to know you, and your thoughts on Firstlinks

We’d love to get to know more about our readers, hear your thoughts on Firstlinks and see how we can make it better for you. Please complete this short survey, and have your say.

Investment strategies

A framework for understanding the AI investment boom

Technological leaps - from air travel to computing - has enriched society but squeezed margins. As AI accelerates, investors must separate progress from profitability to avoid repeating past mistakes.

Economy

The mystery behind modern spending choices

Today’s consumers are walking contradictions - craving simplicity in an age of abundance, privacy in a public world. These tensions tell a bigger story about what people truly value and why.

Sponsors

Alliances

© 2025 Morningstar, Inc. All rights reserved.

Disclaimer
The data, research and opinions provided here are for information purposes; are not an offer to buy or sell a security; and are not warranted to be correct, complete or accurate. Morningstar, its affiliates, and third-party content providers are not responsible for any investment decisions, damages or losses resulting from, or related to, the data and analyses or their use. To the extent any content is general advice, it has been prepared for clients of Morningstar Australasia Pty Ltd (ABN: 95 090 665 544, AFSL: 240892), without reference to your financial objectives, situation or needs. For more information refer to our Financial Services Guide. You should consider the advice in light of these matters and if applicable, the relevant Product Disclosure Statement before making any decision to invest. Past performance does not necessarily indicate a financial product’s future performance. To obtain advice tailored to your situation, contact a professional financial adviser. Articles are current as at date of publication.
This website contains information and opinions provided by third parties. Inclusion of this information does not necessarily represent Morningstar’s positions, strategies or opinions and should not be considered an endorsement by Morningstar.