Register For Our Mailing List

Register to receive our free weekly newsletter including editorials.

Home / 291

Know what you own in complex markets

The world economy is experiencing massive shifts involving changes in consumer and business behavior. These shifts have largely been driven by technological advancements combined with where we are in the current business cycle. However, it may not be enough to own the companies behind this innovation and disruption, as these shifts are likely to create ongoing swings in profit pools over the next 10 years and beyond. It may be just as important to avoid companies adversely impacted.

It is critical to ‘know what you own’ in terms of profitability and earnings growth in such a complex market environment.

Earnings drive equity returns

Why do we spend so much of our time evaluating the potential earnings and profitability of companies? It’s because, over time, earnings generally drive equity returns, as shown below for 20 years between 1998 and 2018. Despite short-term dislocation, which is typically the result of substantive macro risks, stock prices usually reflect the earnings growth of companies. Show me a chart of a company’s earnings growth and I’ll show you a chart of a company’s stock price.

The strong correlation of earnings and equity returns

Source: Bloomberg, 31 December 2018

For example, US market earnings growth has been significantly higher than that of non-US markets in the wake of the global financial crisis, and thus we see the greater comparative advance of the US stock market.

The historical trend favouring quality 

Another way to look at the dynamic between profitability and stock prices is through a quality lens that shows companies with positive earnings generally outperform companies with negative earnings by a significant margin, as shown below.

Quality has performed again after taking a breather

However, there are exceptions to this trend. From 2012 to the end of 2016, you couldn’t tell the difference between the stock prices of positive and negative earners. There were many reasons for this, including the global central banks accommodative policy creating massive amounts of liquidity, as well as the proliferation of passive investing. It was akin to an episode of Shark Tank in which the investors give money to entrepreneurs whether their ideas have merit or not. However, since 2016, the symbiotic dynamic of profitability and stock prices has been restored, which has led to the significant outperformance of the positive versus negative earners.

Differentiation and the alpha generation connection

We have witnessed this scenario play out in our own portfolios. From 2010 to 2015, company financial quality showed less differentiation, as the lower-quality companies we chose not to own generally outperformed. It’s no coincidence that this dynamic changed recently, when the Federal Reserve started raising interest rates in a consistent fashion, which also aligns with the charts above. We believe in overweighting companies that we value highly, as well as underweighting (or avoiding all together) stocks in the benchmark where we question the underlying fundamentals and future earnings potential.

In addition to higher rates, it’s becoming increasingly difficult for businesses to maintain a sustainable competitive advantage, or barrier to entry, to drive future earnings growth. This is largely due to the massive disintermediation in more traditional sectors and industries (an example is Amazon’s impact on bricks-and-mortar retailing) combined with peak profit margins for many companies at this stage in the cycle.

 

Nicholas Paul is an Institutional Portfolio Manager at MFS Investment Management. The comments, opinions and analysis are for general information purposes only and are not investment advice or a complete analysis of every material fact regarding any investment. Comments, opinions and analysis are rendered as of the date given and may change without notice due to market conditions and other factors. This article is issued in Australia by MFS International Australia Pty Ltd (ABN 68 607 579 537, AFSL 485343), a sponsor of Cuffelinks.

For more articles and papers from MFS Investment Management, please click here.

 

  •   30 January 2019
  • 1
  •      
  •   

RELATED ARTICLES

The new capital gains tax trap for your portfolio

Can you ride the AI bubble without overpaying?

The most important investment decision you’ll ever make

banner

Most viewed in recent weeks

Why spending more in early retirement can improve lifetime income

Conventional wisdom encourages retirees to preserve superannuation. But if those likely to qualify for the Age Pension later in life spend a little more today, it may deliver higher lifetime income and a more stable retirement.

Is it time to bail on Australian stocks?

For generations, Australian investors have backed banks, miners and dividends. But has that loyalty come at a cost? A look at the numbers raises an uncomfortable question about where future returns will come from.

Meg on SMSFs: What do we think about reversionary pensions these days?

Reversionary pensions have long been a staple of SMSF estate planning, but are they still the best option? Meg Heffron revisits a once-clear favourite and asks whether changing super rules have shifted the balance.

Testamentary trusts survived the trust tax. The drafting battle has just begun.

The fight over testamentary trusts looked settled. Then the draft legislation arrived. Hidden in a technical detail is a question that could force many families to rethink wills they thought were already future-proof.

How does the 4% rule stack up?

The 4% rule has long been retirement's gold standard. But after a difficult period for investors, fresh analysis suggests a more conservative approach may significantly improve the chances of making savings last.

The new capital gains tax trap for your portfolio

Investors have long accepted one portfolio rule without much question. A major tax shift could change that calculation entirely, forcing difficult trade-offs between risk, discipline and an overlooked cost lurking beneath.

Latest Updates

Exchange traded products

It’s time for LICs to die

A high-profile dividend cut and a prominent fund manager’s apology have reignited a long-running debate. If investors can access similar exposures more cheaply and efficiently elsewhere, what exactly is keeping LICs alive?

Taxation

Will investors be better or worse off under new housing tax changes?

Housing tax reforms have sparked warnings of market turmoil and promises of greater fairness. But after modelling nearly two decades of property data, the results suggest winners and losers may not be who many investors expect.

Retirement

Three considerations before reshaping your legacy plan

Many retirees hope to leave a legacy. Proposed trust tax reforms could force families to rethink. The question is not how much to leave behind, but whether today's inheritance plans will still make sense as circumstances change.

Investment strategies

Why experienced investors still get markets wrong

Retirement is approaching. Markets are noisy. And every headline seems to demand action. The biggest investment risk isn't fear, greed or market volatility, it often arrives disguised as research and sensible risk management.

Shares

Why pay more for less?

Conditions were stacked in favour of professional investors in 2026. Most still fell short, raising questions about where investors should look for value. Meanwhile, an alternative strategy continued to make its case.

Investment strategies

Bleeding air out of the bubble

Equity valuations have fallen sharply over the past year, yet investors have largely been spared the volatility and losses that typically accompany a de-rating. What explains this unusually orderly reset? Here are five key drivers.

Strategy

Has AI gone rogue?

We worry about AI becoming conscious. But what if consciousness isn't the issue? The more unsettling possibility is a machine capable of pursuing objectives relentlessly, without motives, emotions, or awareness of any kind.

Sponsors

Alliances

  • ASA-Logo-RGB-ActiveGreen-web.png

© 2026 Morningstar, Inc. All rights reserved.

Disclaimer
The data, research and opinions provided here are for information purposes; are not an offer to buy or sell a security; and are not warranted to be correct, complete or accurate. Morningstar, its affiliates, and third-party content providers are not responsible for any investment decisions, damages or losses resulting from, or related to, the data and analyses or their use. To the extent any content is general advice, it has been prepared for clients of Morningstar Australasia Pty Ltd (ABN: 95 090 665 544, AFSL: 240892), without reference to your financial objectives, situation or needs. For more information refer to our Financial Services Guide. You should consider the advice in light of these matters and if applicable, the relevant Product Disclosure Statement before making any decision to invest. Past performance does not necessarily indicate a financial product’s future performance. To obtain advice tailored to your situation, contact a professional financial adviser. Articles are current as at date of publication.
This website contains information and opinions provided by third parties. Inclusion of this information does not necessarily represent Morningstar’s positions, strategies or opinions and should not be considered an endorsement by Morningstar.