Register For Our Mailing List

Register to receive our free weekly newsletter including editorials.

Home / 291

Know what you own in complex markets

The world economy is experiencing massive shifts involving changes in consumer and business behavior. These shifts have largely been driven by technological advancements combined with where we are in the current business cycle. However, it may not be enough to own the companies behind this innovation and disruption, as these shifts are likely to create ongoing swings in profit pools over the next 10 years and beyond. It may be just as important to avoid companies adversely impacted.

It is critical to ‘know what you own’ in terms of profitability and earnings growth in such a complex market environment.

Earnings drive equity returns

Why do we spend so much of our time evaluating the potential earnings and profitability of companies? It’s because, over time, earnings generally drive equity returns, as shown below for 20 years between 1998 and 2018. Despite short-term dislocation, which is typically the result of substantive macro risks, stock prices usually reflect the earnings growth of companies. Show me a chart of a company’s earnings growth and I’ll show you a chart of a company’s stock price.

The strong correlation of earnings and equity returns

Source: Bloomberg, 31 December 2018

For example, US market earnings growth has been significantly higher than that of non-US markets in the wake of the global financial crisis, and thus we see the greater comparative advance of the US stock market.

The historical trend favouring quality 

Another way to look at the dynamic between profitability and stock prices is through a quality lens that shows companies with positive earnings generally outperform companies with negative earnings by a significant margin, as shown below.

Quality has performed again after taking a breather

However, there are exceptions to this trend. From 2012 to the end of 2016, you couldn’t tell the difference between the stock prices of positive and negative earners. There were many reasons for this, including the global central banks accommodative policy creating massive amounts of liquidity, as well as the proliferation of passive investing. It was akin to an episode of Shark Tank in which the investors give money to entrepreneurs whether their ideas have merit or not. However, since 2016, the symbiotic dynamic of profitability and stock prices has been restored, which has led to the significant outperformance of the positive versus negative earners.

Differentiation and the alpha generation connection

We have witnessed this scenario play out in our own portfolios. From 2010 to 2015, company financial quality showed less differentiation, as the lower-quality companies we chose not to own generally outperformed. It’s no coincidence that this dynamic changed recently, when the Federal Reserve started raising interest rates in a consistent fashion, which also aligns with the charts above. We believe in overweighting companies that we value highly, as well as underweighting (or avoiding all together) stocks in the benchmark where we question the underlying fundamentals and future earnings potential.

In addition to higher rates, it’s becoming increasingly difficult for businesses to maintain a sustainable competitive advantage, or barrier to entry, to drive future earnings growth. This is largely due to the massive disintermediation in more traditional sectors and industries (an example is Amazon’s impact on bricks-and-mortar retailing) combined with peak profit margins for many companies at this stage in the cycle.

 

Nicholas Paul is an Institutional Portfolio Manager at MFS Investment Management. The comments, opinions and analysis are for general information purposes only and are not investment advice or a complete analysis of every material fact regarding any investment. Comments, opinions and analysis are rendered as of the date given and may change without notice due to market conditions and other factors. This article is issued in Australia by MFS International Australia Pty Ltd (ABN 68 607 579 537, AFSL 485343), a sponsor of Cuffelinks.

For more articles and papers from MFS Investment Management, please click here.

 

  •   30 January 2019
  • 1
  •      
  •   

RELATED ARTICLES

The most important investment decision you’ll ever make

The diversification illusion: why 'balanced' portfolios may be exposed

Which shares and funds do SMSFs invest in?

banner

Most viewed in recent weeks

How to minimise tax with a will

Inheritance tax implications in Australia may surprise some, as poor estate planning without proper wills or trusts can lead to costly tax bills and delays for beneficiaries.

Testamentary trusts post-budget: Estate planning, tax reform and the ‘death tax’ debate

Proposed Budget changes to taxation are casting new uncertainty over testamentary trusts, prompting closer scrutiny of estate planning structures and the real implications of reforms still taking shape.

Meg on SMSFs: The CGT changes don’t impact super but what about Div 296 tax decisions?

New CGT rules could tip the scales in the super vs non-super debate. For those facing the Division 296 tax, the case for withdrawing has gotten more complex. A "comparison rate" tool may help assess decisions.

High quality businesses are on sale

Beneath the dominance of the ASX's largest stocks, much of the market has been left behind. High-quality companies are now trading at levels rarely seen, offering opportunities for investors willing to look deeper.

The investment mistake killing your returns

Retail investors face an increasingly complex product environment, but simplicity may be the most overlooked advantage in building a portfolio you can actually live with.

Welcome to Firstlinks Edition 667 with weekend update

The downfall of the giant and three lessons for investors.

  • 18 June 2026

Latest Updates

SMSF strategies

Meg on SMSFs: How wide is the ban on LRBAs?

The government's recent deal with the Greens has put SMSF property borrowing on the chopping block. The change raises tricky questions about timing, exceptions and what SMSFs will still be able to buy.

Shares

Why Australian shares are falling behind the world

Australia’s market boasts a long record of outperformance, but recent results tell a different story. Is the ASX’s lagging performance a temporary setback or evidence that structural forces will keep global markets ahead?

Taxation

The strange effect of the 30% minimum capital gains tax

The 30% minimum tax on capital gains sits at the heart of the budget's proposed reforms. Yet the mechanics reveal anomalies that introduce unexpected distortions that raise questions about its design.

Shares

The next phase of Australian equity leadership

For years, banks have powered Australian sharemarket returns. But changing economic conditions, stretched valuations and global trends suggest the next generation of winners may not be found in familiar domestic sectors.

Economy

Global market growth hinges on Iran War and AI rollout

Global growth is facing mounting pressure from war, higher oil prices, inflation and trade tensions. But a wave of AI-related investment may prove powerful enough to support economic activity and reshape the outlook for markets.

Retirement

The retirees who can't spend

Why do so many retirees pass away with their wealth intact? Conventional wisdom blames pension rules for the reluctance to spend, but a case study from New Zealand shows that the answer may not be as predictable.

Investment strategies

Here’s my investment philosophy. What’s yours?

Investors often hear they need an “investment philosophy,” yet few know what that really means. Beneath the jargon sits a simple idea: a handful of core beliefs that shape every financial decision, for better or worse.

Sponsors

Alliances

© 2026 Morningstar, Inc. All rights reserved.

Disclaimer
The data, research and opinions provided here are for information purposes; are not an offer to buy or sell a security; and are not warranted to be correct, complete or accurate. Morningstar, its affiliates, and third-party content providers are not responsible for any investment decisions, damages or losses resulting from, or related to, the data and analyses or their use. To the extent any content is general advice, it has been prepared for clients of Morningstar Australasia Pty Ltd (ABN: 95 090 665 544, AFSL: 240892), without reference to your financial objectives, situation or needs. For more information refer to our Financial Services Guide. You should consider the advice in light of these matters and if applicable, the relevant Product Disclosure Statement before making any decision to invest. Past performance does not necessarily indicate a financial product’s future performance. To obtain advice tailored to your situation, contact a professional financial adviser. Articles are current as at date of publication.
This website contains information and opinions provided by third parties. Inclusion of this information does not necessarily represent Morningstar’s positions, strategies or opinions and should not be considered an endorsement by Morningstar.