Register For Our Mailing List

Register to receive our free weekly newsletter including editorials.

Home / 220

The truth on three big indexing questions

Indexing has become an undeniable force in the investment world. Consider that US$1.4 trillion in net new cash and reinvested dividends flowed into US equity index funds and ETFs in the decade through year-end 2016, which is astonishing compared with the US$1.1 trillion in net outflows from active funds in the same period.

Indexing’s rise did not happen by accident. At Vanguard, the improvement in index fund management included refining index sampling techniques, better approximating the fundamental characteristics of benchmarks, working closely with benchmark providers and strengthening index methodologies.

But the push to improve indexing does not stop there. In my new role as Vanguard’s Chief Investment Officer, my global team and I are dedicated to staying abreast of new themes in the investment world, especially exploring the details of what makes indexing tick. Our mission is to optimise the investment outcomes for our clients and investors overall at a low cost.

I am a firm believer in the value indexing delivers to both the investor and the market as a whole. But over the last few months, indexing has received criticism from a few commentators alleging indexing hurts price discovery, stifles competition via common ownership, and leads to higher volatility. I believe those claims are inherently false, so let’s walk through these arguments and set the record straight.

1. Does indexing hurt price discovery?

The concern about indexing hurting price discovery is naive. Price discovery is driven by active managers, Vanguard included. I know from my years as a bond guy the vital role that active managers play in keeping security prices aligned with their value. The thought that indexing could somehow get in the way of that is troubling for me. But the truth is that even though indexing has grown in popularity, it’s still a small part of overall trading volumes (i.e. portfolio managers’ trading of index funds’ underlying securities). Since indexing represents about 5% or less of US equity daily volumes, as shown in the chart below, there is still considerable price discovery and liquidity provided by active managers.

Breakdown of overall individual stocks’ trading volume

Sources: Vanguard and Bloomberg, 2017.

2. Does indexing cause a lack of competition?

Critics claim that managers of corporations whose stocks are in some of the leading indexes become complacent participants, rather than competitors, because stock prices are propped up by the steady drumbeat of index investments. There is no evidence to support these anticompetitive practices or that there is a cause-and-effect relationship between common ownership and product price competition. All the corporate executives that I know are diehard competitors and are doing everything in their power to expand market share, increase revenues, and boost profits.

In addition, as owners of just about every company in every industry, index funds have no incentive to favour one industry over another as higher product prices in any one industry would cut against fund investors’ interests in other sectors.

We believe fierce industry competition produces greater shareholder return and a healthier industry as a whole, since competition forces companies to constantly innovate and find new ways to deliver value to both consumers and shareholders. We firmly believe the best performers should be rewarded, which is why we advocate for executive compensation plans to be tied to performance, not stock price, and have explicitly promoted competition among firms in their respective peer groups.

3. Does indexing drive volatility?

I do not see any substance to the concern that equity index funds contribute to market volatility. Regardless of size, indexing is not a monolithic investment strategy. Index investments are spread through many market caps and investment styles, and the majority of index assets are held by long-term investors in broad-based, market-cap-weighted funds. There is no convincing evidence that the growth of index funds has had an impact on market volatility or the dispersion of stock returns. Even as index funds’ share of mutual fund assets has consistently grown, market standard deviation has risen and fallen in a seemingly random pattern. Dispersion among the stock market’s securities has remained somewhat constant, except for the tech bubble and the global financial crisis.

The real truth: indexing has earned its accolades

Indexing has transformed the investment experience for millions of investors. We take pride in the fact that we have helped investors enjoy the many benefits of indexing, including:

  • Low cost
  • Broad diversification
  • Relative predictability
  • The potential for long-term outperformance compared with the performance of many high-cost active fund managers.

Indexing offers a firm foundation for investors seeking to achieve their investment goals, and as Vanguard’s CIO, it’s my job to make sure that indexing and active management continue their symbiotic relationship in the investment landscape.

 

Greg Davis is the Vanguard Group’s Global Chief Investment Officer. This article is general information and does not consider the circumstances of any individual.

  •   21 September 2017
  • 2
  •      
  •   

RELATED ARTICLES

The challenges of building a lazy portfolio

Everything my friends need to know about investing

Howard Marks asks 5 questions on indexing

banner

Most viewed in recent weeks

Building a lazy ETF portfolio in 2026

What are the best ways to build a simple portfolio from scratch? I’ve addressed this issue before but think it’s worth revisiting given markets and the world have since changed, throwing up new challenges and things to consider.

Meg on SMSFs: First glimpse of revised Division 296 tax

Treasury has released draft legislation for a new version of the controversial $3 million super tax. It's a significant improvement on the original proposal but there are some stings in the tail.

Ray Dalio on 2025’s real story, Trump, and what’s next

The renowned investor says 2025’s real story wasn’t AI or US stocks but the shift away from American assets and a collapse in the value of money. And he outlines how to best position portfolios for what’s ahead.

10 fearless forecasts for 2026

The predictions include dividends will outstrip growth as a source of Australian equity returns, US market performance will be underwhelming, while US government bonds will beat gold.

13 million spare bedrooms: Rethinking Australia’s housing shortfall

We don’t have a housing shortage; we have housing misallocation. This explores why so many bedrooms go unused, what’s been tried before, and five things to unlock housing capacity – no new building required.

10 things I learned about dementia and care homes from close range

My mother developed dementia before eventually dying in June last year. She was in three aged care homes before finding the right one. Here is what I learned along the way.

Latest Updates

Taxation

Is there a better way to reform the CGT discount?

The capital gains tax discount is under review, but debate should go beyond its size. Its original purpose, design flaws and distortions suggest Australia could adopt a better, more targeted approach.

Property

It's okay if house prices drop

The assumption that falling house prices are electorally fatal has shaped policy for decades. Evidence from upzoning suggests affordability can improve without reducing overall housing wealth.

Investment strategies

Investment bonds for intergenerational wealth transfer

Investment bonds can be a versatile and a tax-effective option for building wealth for longer-term investment goals. They can also be used as an estate planning tool, enabling the smooth transfer of wealth to younger generations.

Investment strategies

Why switching to income may make sense in 2026

Investors are jumpy as valuations continue to rise and income investing may provide a respite. In a challenging market for income investing AML offers their top picks.

Interviews

Retiring Schroders boss on lessons he’s learned, industry changes, and the market outlook

CEO Simon Doyle is retiring after 38 years in the finance industry. In an interview with James Gruber, he shares the three main lessons he’s learned, and where he sees opportunities and risks in markets today.

Investment strategies

How US midterm elections affect the markets

Investors may overlook the US midterms amid global events, but they could still impact markets. History shows markets react during midterm years, with increased volatility and lower returns. Will this year be any different?

Investing

Does increasing geopolitical risk lead to higher equity market returns?

Increasing geopolitical tensions has investors on edge but one study shows evidence of a war premium for equity markets.

Sponsors

Alliances

© 2026 Morningstar, Inc. All rights reserved.

Disclaimer
The data, research and opinions provided here are for information purposes; are not an offer to buy or sell a security; and are not warranted to be correct, complete or accurate. Morningstar, its affiliates, and third-party content providers are not responsible for any investment decisions, damages or losses resulting from, or related to, the data and analyses or their use. To the extent any content is general advice, it has been prepared for clients of Morningstar Australasia Pty Ltd (ABN: 95 090 665 544, AFSL: 240892), without reference to your financial objectives, situation or needs. For more information refer to our Financial Services Guide. You should consider the advice in light of these matters and if applicable, the relevant Product Disclosure Statement before making any decision to invest. Past performance does not necessarily indicate a financial product’s future performance. To obtain advice tailored to your situation, contact a professional financial adviser. Articles are current as at date of publication.
This website contains information and opinions provided by third parties. Inclusion of this information does not necessarily represent Morningstar’s positions, strategies or opinions and should not be considered an endorsement by Morningstar.