Register For Our Mailing List

Register to receive our free weekly newsletter including editorials.

Home / 265

Winner-takes-all is turning conventional wisdom on its head

Video transcript

The Wilshire 5000 Index was introduced in the mid-70s, and at that time, shouldn't be too terribly shocking, there were about 5,000 publicly traded companies in the United States. Over the course of the next 20 years, that number rose to about 7,500. Interestingly, over the last 20 years, that number has declined and it's now at about 3,500. There are a lot fewer publicly traded companies in the United States.

In fact, these large companies are taking a larger and larger part of the playing field for each particular sector. This is a little bit strange. It's not happening that much in other countries. We basically have a publicly traded company deficit in the United States. The bottom line is, there are fewer and fewer companies that are taking the playing field, and therefore, these companies tend to be larger companies. They're older companies. They're companies that we know. It becomes more and more difficult for small and new companies to enter the playing field.

Historically, those small and new companies tend to be the ones that are innovative. They're the ones that push the envelope. They're the ones that force the incumbents to have to be more innovative, more creative, more competitive. When we take those smaller and newer companies off the field, it should be a bad thing for the economy. It should mean less innovation. It should mean less job growth. We should be a little bit worried about that.

The other thing that's really interesting about this dynamic is the textbooks would tell us, as there are fewer and fewer companies in any given sector, and you get sort of an oligopolistic outcome, few companies that control their space, prices should go higher and consumer welfare should fall. But what we're actually seeing, and especially in some of the digital spaces, is that these companies are competing on price. So, prices are actually falling and consumers are better off because prices are lower.

So, why should we care? Why is this a problem? Well, it could be a problem, again, because we're not seeing the kind of competition that we would want to see. We're not getting the innovation. We're not seeing the new job growth from smaller companies, but let's abstract from that for a minute and ask, what does it mean in terms of markets? What does it mean in terms of finance?

Well, about 25 years ago there was a really important paper that came out from Fama and French that told us that you could extract rents over the course of a business cycle by buying value companies over growth companies and buying small cap companies over large cap companies. That's worked out pretty well over the course of the last 25 years through the business cycle.

In a world, though, where winner takes all, it's the incumbent companies that tend to do better. We might want to reinspect this notion that you can extract rents from value companies and small companies over the course of long periods of time. In a world where winners take all, it might be the case that these growth companies and these large companies, the ones that we know so well, are the winners and you might want to place your bets there rather than what the conventional wisdom would tell us.

 

Erik Weisman is Chief Economist and Portfolio Manager at MFS, a sponsor of Cuffelinks. The views expressed are those of the speaker and are subject to change at any time. These views are for informational purposes only and should not be relied upon as a recommendation to purchase any security or as a solicitation or investment advice from the Advisor.

For more articles and papers from MFS Investment Management, please click here.

  •   2 August 2018
  • 1
  •      
  •   

RELATED ARTICLES

Australian equities: a tale of two markets

Is there an Uber or Amazon of wealth management?

banner

Most viewed in recent weeks

Building a lazy ETF portfolio in 2026

What are the best ways to build a simple portfolio from scratch? I’ve addressed this issue before but think it’s worth revisiting given markets and the world have since changed, throwing up new challenges and things to consider.

Get set for a bumpy 2026

At this time last year, I forecast that 2025 would likely be a positive year given strong economic prospects and disinflation. The outlook for this year is less clear cut and here is what investors should do.

Meg on SMSFs: First glimpse of revised Division 296 tax

Treasury has released draft legislation for a new version of the controversial $3 million super tax. It's a significant improvement on the original proposal but there are some stings in the tail.

Ray Dalio on 2025’s real story, Trump, and what’s next

The renowned investor says 2025’s real story wasn’t AI or US stocks but the shift away from American assets and a collapse in the value of money. And he outlines how to best position portfolios for what’s ahead.

10 fearless forecasts for 2026

The predictions include dividends will outstrip growth as a source of Australian equity returns, US market performance will be underwhelming, while US government bonds will beat gold.

13 million spare bedrooms: Rethinking Australia’s housing shortfall

We don’t have a housing shortage; we have housing misallocation. This explores why so many bedrooms go unused, what’s been tried before, and five things to unlock housing capacity – no new building required.

Latest Updates

3 ways to fix Australia’s affordability crisis

Our cost-of-living pressures go beyond the RBA: surging house prices, excessive migration, and expanding government programs, including the NDIS, are fuelling inflation, demanding bold, structural solutions.

Superannuation

The Division 296 tax is still a quasi-wealth tax

The latest draft legislation may be an improvement but it still has the whiff of a wealth tax about it. The question remains whether a golden opportunity for simpler and fairer super tax reform has been missed.

Superannuation

Is it really ‘your’ super fund?

Your super isn’t a bank account you own; it’s a trust you merely benefit from. So why would the Division 296 tax you personally on assets, income and gains you legally don’t own?

Shares

Inflation is the biggest destroyer of wealth

Inflation consistently undermines wealth, even in low-inflation environments. Whether or not it returns to target, investors must protect portfolios from its compounding impact on future living standards.

Shares

Picking the next sector winner

Global equity markets have experienced stellar returns in 2024 and 2025 led, in large part, by the boom in AI. Which sector could be the next star in global markets? This names three future winners.

Infrastructure

What investors should expect when investing in infrastructure: yield

The case for listed infrastructure is built on stable earnings and cash flows, which have sustained 4% dividend yields across cycles and supported consistent, inflation-linked long-term returns.

Investment strategies

Valuing AI: Extreme bubble, new golden era, or both

The US stock market sits in prolonged bubble territory, driven by AI enthusiasm. History suggests eventual mean reversion, reminding investors to weigh potential risks against current market optimism.

Sponsors

Alliances

© 2026 Morningstar, Inc. All rights reserved.

Disclaimer
The data, research and opinions provided here are for information purposes; are not an offer to buy or sell a security; and are not warranted to be correct, complete or accurate. Morningstar, its affiliates, and third-party content providers are not responsible for any investment decisions, damages or losses resulting from, or related to, the data and analyses or their use. To the extent any content is general advice, it has been prepared for clients of Morningstar Australasia Pty Ltd (ABN: 95 090 665 544, AFSL: 240892), without reference to your financial objectives, situation or needs. For more information refer to our Financial Services Guide. You should consider the advice in light of these matters and if applicable, the relevant Product Disclosure Statement before making any decision to invest. Past performance does not necessarily indicate a financial product’s future performance. To obtain advice tailored to your situation, contact a professional financial adviser. Articles are current as at date of publication.
This website contains information and opinions provided by third parties. Inclusion of this information does not necessarily represent Morningstar’s positions, strategies or opinions and should not be considered an endorsement by Morningstar.