Register For Our Mailing List

Register to receive our free weekly newsletter including editorials.

Home / 246

Overcoming loss aversion in retirement income

Many retirees are hampered by their own loss aversion in the challenge to generate cash flows to spend in retirement. Some behavioural tools can help to overcome this loss aversion while still leaving a larger estate for the next generation.

The difference between loss aversion and risk aversion

It is standard practice for financial advisers to determine a client’s risk profile by measuring risk aversion and linking it to an appropriate asset allocation. Loss aversion is a related issue that was first highlighted in Kahneman & Tversky’s 1979 paper on behavioural issues in finance.

The premise of loss aversion is that people dislike losses more than they like gains. The interesting fact is that loss aversion trumps risk aversion. Research has shown that people who are normally risk averse will become risk seeking to avoid a certain or likely loss.

The following example is adopted from Kahneman’s 2011 book, ‘Thinking Fast and Slow’ and highlights the strength of the loss aversion.

Participants are given $1,000 which they are allowed to keep and not required to wager. They are then asked to choose between the following ‘bets’:

1A

1B
50% chance to win another $1,000

Get another $500 for sure

The majority in this case prefer the certainty provided by choice 1B, reflecting risk averse preferences.

The alternative comparison then describes a loss.

Participants are given $2,000 and asked to choose between the following bets. This time they are wagering part of their gift:

2A

2B

50% chance to lose $1,000

Lose $500 for sure

Now the majority prefer to take the gamble, 2A, in the hope of avoiding any loss, even though the net outcome under both scenarios is exactly the same. The choice is between:

A

B
50% chance of +$1,000 and

50% chance of +$2,000

+$1,500 for sure

The difference in behaviour reflects how people think and manage their money.

Endowments, life savings and avoiding capital reductions

There is a related issue for retirement planning around the so-called ‘endowment effect’. It is evident in the example above as participants immediately view the $1,000/$2,000 as their own (and not a separate ‘win’ or gift) and make subsequent decisions on that basis. Building up a lifetime of savings has a similar, and probably more powerful, effect. Retirees often view their retirement savings as capital that should be preserved.

In reality, these savings are just deferred wages and ‘interest’ that should be spent down to support the retiree’s desired lifestyle in retirement. However, there is an endowment effect so that once the balance is highlighted as ‘capital’, many retirees react negatively to any reduction in the capital. They regard it as a loss, which they would prefer to avoid, rather than being part of the lifecycle plan of building up and running down savings.

The annuitisation puzzle and loss of capital

Most retirees expect to spend down some (or all) of their savings through retirement. A report by National Seniors Australia in 2017 noted that only 3% of retirees expect to preserve all their savings for the next generation, while living solely off the income generated. Nearly half would prefer to preserve some capital, but the clear majority of Australians expect that they will use up some capital to enjoy the lifestyle that they desire in retirement.

The perceived loss of capital is sometimes stated as a reason for retirees preferring return-seeking investments over annuities. Academics dating back to Yaari (1965) have demonstrated that the lifetime annuity is the most efficient way to turn some capital into a stream of lifetime income. However, because of loss aversion, many clients will see the possibility of their premature death as a potential loss of capital. This can be a barrier to using an annuity for retirement income. The challenge is to overcome this fear by adding some flexibility features to the lifetime annuity to remove the prospect of a loss of capital.

A flexible approach to a lifetime annuity

With many people seeking the peace of mind that is provided by a guaranteed lifetime income stream, there is a benefit in overcoming a retiree’s loss aversion to lock into an annuity or other guaranteed income stream. The key to helping them is to provide additional flexibility by:

  • Using only part of their accumulated savings to guarantee a layer of income
  • Providing capital access and a death benefit, particularly in the early years of retirement.

The first element of this is central to a ‘layering’ strategy and a similar concept has been adopted in the Government’s Comprehensive Income Product for Retirement (CIPR) framework. Some of the retiree’s savings are used to generate guaranteed income, and some of the savings are used to provide flexibility.

The second element has been a part of the rejuvenation of the lifetime annuity market in Australia. By including a death benefit with the annuity, retirees are no longer worried about losing capital if they die early. Indeed, the estate of those unfortunate few who only spend a few years in retirement can have 100% of their capital returned. Just like any consumer product that offers a 100% money back guarantee, the return of capital to the estate (which could just be a dependant spouse) is a relief to those loss averse retirees who are also risk averse and value a guaranteed lifetime income stream.

 

Aaron Minney is Head of Retirement Income Research at Challenger Limited, a sponsor of Cuffelinks via its subsidiary, Accurium. This article is for general educational purposes and does not consider the specific circumstances of any individual.

  •   29 March 2018
  • 3
  •      
  •   

RELATED ARTICLES

Schemes designed to deal with longevity risk

Retirement income products - what's ideal?

The comprehensive income product for retirement

banner

Most viewed in recent weeks

Warren Buffett's final lesson

I’ve long seen Buffett as a flawed genius: a great investor though a man with shortcomings. With his final letter to Berkshire shareholders, I reflect on how my views of Buffett have changed and the legacy he leaves.

13 ways to save money on your tax - legally

Thoughtful tax planning is a cornerstone of successful investing. This highlights 13 legal ways that you can reduce tax, preserve capital, and enhance long-term wealth across super, property, and shares.

The housing market is heading into choppy waters

With rates on hold and housing demand strong, lenders are pushing boundaries. As risky products return, borrowers should be cautious and not let clever marketing cloud their judgment.

Why it’s time to ditch the retirement journey

Retirement isn’t a clean financial arc. Income shocks, health costs and family pressures hit at random, exposing the limits of age-based planning and the myth of a predictable “retirement journey".

Taking from the young, giving to the old

Despite soaring retiree wealth, public spending on older Australians continues to rise. The result: retirees now out-earn the young, exposing structural flaws in the tax system and challenges for fiscal sustainability.

Welcome to Firstlinks Edition 637 with weekend update

What should you do if you think this market is grossly overvalued? While it’s impossible to predict the future, it is possible to prepare, and here are three tips on how to best construct your portfolio for what’s ahead.

  • 13 November 2025

Latest Updates

Investment strategies

Howard Marks: AI is "terrifying" for jobs, and maybe markets too

The renowned investor says there’s no shortage of speculative investors chasing AI riches and there could be a lot of money lost in the process. His biggest warning goes to workers and the jobs which will be replaced by AI.

Property

The 3 biggest residential property myths

I am a professional real estate investor who hears a lot of opinions rather than facts from so-called experts on the topic of property. Here are the largest myths when it comes to Australia’s biggest asset class.

Retirement

Australia's retirement system works brilliantly for some - but not all

The superannuation system has succeeded brilliantly at what it was designed to do: accumulate wealth during working lives. The next challenge is meeting members’ diverse needs in retirement. 

Retirement

Retirement affordability myths

Inflated retirement targets have driven people away from planning. This explores the gap between industry ideals and real savings, and why honest, achievable benchmarks matter. 

Retirement

Can you manage sequencing risk in retirement?

Sequencing risk can derail retirement, but you’re not powerless. Flexible withdrawals, investment choices and bucketing strategies can help retirees navigate unlucky markets and balance trade-offs.    

Retirement

Don’t rush to sell your home to fund aged care

Aged care rules have shifted. Selling the family home may no longer be the smartest option. This explains the capped means test, pension exemptions and new RAD exit fees reshaping the decision.

Shares

US market boom-bust cycles - where are we now?

This gives comprehensive data on more than 100 years of boom and bust cycles on the US stock market - how the market performed during these cycles, where the current AI uptick sits, and what the future may hold.

Property

A retail property niche offers a lot more upside

Retail real estate is outperforming as a cyclical upswing, robust demand and constrained supply drive renewed investor interest. This looks at the outlook and the continued rise of convenience assets. 

Sponsors

Alliances

© 2025 Morningstar, Inc. All rights reserved.

Disclaimer
The data, research and opinions provided here are for information purposes; are not an offer to buy or sell a security; and are not warranted to be correct, complete or accurate. Morningstar, its affiliates, and third-party content providers are not responsible for any investment decisions, damages or losses resulting from, or related to, the data and analyses or their use. To the extent any content is general advice, it has been prepared for clients of Morningstar Australasia Pty Ltd (ABN: 95 090 665 544, AFSL: 240892), without reference to your financial objectives, situation or needs. For more information refer to our Financial Services Guide. You should consider the advice in light of these matters and if applicable, the relevant Product Disclosure Statement before making any decision to invest. Past performance does not necessarily indicate a financial product’s future performance. To obtain advice tailored to your situation, contact a professional financial adviser. Articles are current as at date of publication.
This website contains information and opinions provided by third parties. Inclusion of this information does not necessarily represent Morningstar’s positions, strategies or opinions and should not be considered an endorsement by Morningstar.