Register For Our Mailing List

Register to receive our free weekly newsletter including editorials.

Home / 291

Know what you own in complex markets

The world economy is experiencing massive shifts involving changes in consumer and business behavior. These shifts have largely been driven by technological advancements combined with where we are in the current business cycle. However, it may not be enough to own the companies behind this innovation and disruption, as these shifts are likely to create ongoing swings in profit pools over the next 10 years and beyond. It may be just as important to avoid companies adversely impacted.

It is critical to ‘know what you own’ in terms of profitability and earnings growth in such a complex market environment.

Earnings drive equity returns

Why do we spend so much of our time evaluating the potential earnings and profitability of companies? It’s because, over time, earnings generally drive equity returns, as shown below for 20 years between 1998 and 2018. Despite short-term dislocation, which is typically the result of substantive macro risks, stock prices usually reflect the earnings growth of companies. Show me a chart of a company’s earnings growth and I’ll show you a chart of a company’s stock price.

The strong correlation of earnings and equity returns

Source: Bloomberg, 31 December 2018

For example, US market earnings growth has been significantly higher than that of non-US markets in the wake of the global financial crisis, and thus we see the greater comparative advance of the US stock market.

The historical trend favouring quality 

Another way to look at the dynamic between profitability and stock prices is through a quality lens that shows companies with positive earnings generally outperform companies with negative earnings by a significant margin, as shown below.

Quality has performed again after taking a breather

However, there are exceptions to this trend. From 2012 to the end of 2016, you couldn’t tell the difference between the stock prices of positive and negative earners. There were many reasons for this, including the global central banks accommodative policy creating massive amounts of liquidity, as well as the proliferation of passive investing. It was akin to an episode of Shark Tank in which the investors give money to entrepreneurs whether their ideas have merit or not. However, since 2016, the symbiotic dynamic of profitability and stock prices has been restored, which has led to the significant outperformance of the positive versus negative earners.

Differentiation and the alpha generation connection

We have witnessed this scenario play out in our own portfolios. From 2010 to 2015, company financial quality showed less differentiation, as the lower-quality companies we chose not to own generally outperformed. It’s no coincidence that this dynamic changed recently, when the Federal Reserve started raising interest rates in a consistent fashion, which also aligns with the charts above. We believe in overweighting companies that we value highly, as well as underweighting (or avoiding all together) stocks in the benchmark where we question the underlying fundamentals and future earnings potential.

In addition to higher rates, it’s becoming increasingly difficult for businesses to maintain a sustainable competitive advantage, or barrier to entry, to drive future earnings growth. This is largely due to the massive disintermediation in more traditional sectors and industries (an example is Amazon’s impact on bricks-and-mortar retailing) combined with peak profit margins for many companies at this stage in the cycle.

 

Nicholas Paul is an Institutional Portfolio Manager at MFS Investment Management. The comments, opinions and analysis are for general information purposes only and are not investment advice or a complete analysis of every material fact regarding any investment. Comments, opinions and analysis are rendered as of the date given and may change without notice due to market conditions and other factors. This article is issued in Australia by MFS International Australia Pty Ltd (ABN 68 607 579 537, AFSL 485343), a sponsor of Cuffelinks.

For more articles and papers from MFS Investment Management, please click here.

 

  •   30 January 2019
  • 1
  •      
  •   

RELATED ARTICLES

The diversification illusion: why 'balanced' portfolios may be exposed

Which shares and funds do SMSFs invest in?

The growth outperformance myth

banner

Most viewed in recent weeks

Indexation implications – key changes to 2026/27 super thresholds

Stay on top of the latest changes to superannuation rates and thresholds for 2026, including increases to transfer balance cap, concessional contributions cap, and non-concessional contributions cap.

The refinery problem: A different kind of energy crisis in 2026

The Strait of Hormuz closure due to US-Iran conflict severely disrupted global energy supply chains. While various emergency measures mitigated the crude impact, the refined product market faces unprecedented stress.

The missing 30%: how LIC returns are understated, and why it matters

The perceived underperformance of LICs compared to ETFs is due to existing comparison data excluding crucial information, highlighting the need for proper assessment and transparent reporting.

Little‑known government scheme can help retirees tap into $3 trillion of housing wealth

The Home Equity Access Scheme in Australia allows older homeowners to tap into their home equity for retirement income, yet remains underused due to lack of awareness and its perceived complexity.

Origins of the mislabeled capital gains tax ‘discount’

Debate over the CGT discount is intensifying amid concerns about intergenerational equity and housing affordability. This analysis shows that the 'discount' does not necessarily favor property investors.

Div 296 may mean your estate pays tax on assets your beneficiaries never receive

The new super tax, applying from 1 July, introduces more than just a higher rate on large balances. It brings into focus a misalignment between where wealth sits and where the tax on that wealth ultimately falls.

Latest Updates

The ultimate superannuation EOFY checklist 2026

Here is a checklist of 28 important issues you should address before June 30 to ensure your SMSF or other super fund is in order and that you are making the most of the strategies available.

Retirement

Two months into retirement

A retirement researcher's take on retirement and her focus on each of her six resource buckets to stay engaged during the transition and beyond.

Superannuation

Markets have always delivered for super fund members. What if they don’t?

What happens if market resilience in the face of ongoing geopolitical tensions ends? Potential decade-long market weakness shows the need for contingency planning.

Retirement

We tend to spend less in retirement …

Studies show that a drop in expenditure during retirement leads to a happier retirement. But when costs ramp up again later in life, it's a guaranteed income that makes spending more hurt less.

Shares

Can you value a share just using dividends?

A cow for her milk, a stock for her dividends. Investors are too quick to dismiss this valuation technique. 

Property

The 25-year property trust default is being questioned

The 33% CGT discount rate being floated isn’t random. It sits at the structural break-even between trust and company for the multi-property cohort. That’s driving the conversation we’re hearing now.

Investment strategies

Are active managers bringing a knife to a gunfight?

How passive investing has permanently changed market structure — and why sophisticated tools are now the price of survival.

Sponsors

Alliances

© 2026 Morningstar, Inc. All rights reserved.

Disclaimer
The data, research and opinions provided here are for information purposes; are not an offer to buy or sell a security; and are not warranted to be correct, complete or accurate. Morningstar, its affiliates, and third-party content providers are not responsible for any investment decisions, damages or losses resulting from, or related to, the data and analyses or their use. To the extent any content is general advice, it has been prepared for clients of Morningstar Australasia Pty Ltd (ABN: 95 090 665 544, AFSL: 240892), without reference to your financial objectives, situation or needs. For more information refer to our Financial Services Guide. You should consider the advice in light of these matters and if applicable, the relevant Product Disclosure Statement before making any decision to invest. Past performance does not necessarily indicate a financial product’s future performance. To obtain advice tailored to your situation, contact a professional financial adviser. Articles are current as at date of publication.
This website contains information and opinions provided by third parties. Inclusion of this information does not necessarily represent Morningstar’s positions, strategies or opinions and should not be considered an endorsement by Morningstar.