Register For Our Mailing List

Register to receive our free weekly newsletter including editorials.

Home / 74

Free booklet, William Bernstein’s ‘If You Can’

William J. Bernstein is an American investment adviser and financial theorist whose bestselling books include The Birth of Plenty and A Splendid Exchange. His most recent book, Rational Expectations: Asset Allocation for Investing Adults, was recently reviewed in The Economist. He is a principal in the money management firm Efficient Frontier Advisors, a frequent guest columnist for Morningstar, and is often quoted in The Wall Street Journal.

Bernstein has given permission for Cuffelinks to provide a complete copy of his 2014 booklet, ‘If You Can: How Millennials Can Get Rich Slowly’. It is his simple recipe for young people starting on an investing journey. It is linked here:

If You Can: How Millennials Can Get Rich Slowly

Copy this link or use the ‘Share/Save’ button above the article to forward to someone.

Bernstein’s introduction to the booklet is:

For years I've thought about an eleemosynary project to help today's young people invest for retirement because, frankly, there's still hope for them, unlike for most of their Boomer parents. All they'll have to do is to put away 15% of their salaries into a low-cost target fund or a simple three-fund index allocation for 30 to 40 years. Which is pretty much the same as saying that if someone exercises and eats a lot less, he'll lose 30 pounds. Simple, but not easy … The booklet will take only an hour or two to read, it's not a complete solution. It's a roadmap, a pointer in the right direction.”

Bernstein identifies five hurdles to overcome to retire successfully:

  • People spend too much money. If you can't save, you'll die poor
  • You need an adequate understanding of finance and markets
  • Don’t ignore financial history
  • Know yourself. Your biggest enemy is yourself
  • Exercise care in dealing with the financial services industry.

A few notes for an Australian audience:

  • Bernstein talks about retirement vehicles in the US called 401 (k) plans or IRAs (Individual Retirement Accounts). The equivalent in Australia is a person’s superannuation fund account, into which concessional or non-concessional contributions can be made (subject to limits). However, if a young person is saving for a deposit on a house, they need to be aware of the lack of access to superannuation, and consider saving outside superannuation with different tax consequences.
  • Bernstein identifies three different types of funds, but these apply for Americans. An Australian choosing the same funds would have a foreign exchange risk. Possible substitutes are:
    - An S&P/ASX index fund instead of a US total stock index fund
    - An Australian bond fund instead of a US total bond index fund
  • An Australian investor could choose a unit trust, a Listed Investment Company or an ETF depending on their own preference or experience. Following Bernstein’s paper, the third fund would be a global equity fund.

Some comments on Cuffelinks’ perspective

As with all the articles we publish, we are sharing ideas and opinions, but it does not mean we agree with everything. For example, Bernstein is a believer in using index funds and not investing directly or using a broker or a fund manager. While Cuffelinks accepts the merits of index funds, especially for novice investors who cannot identify good stocks or managers, we do not promote one method of investing over another. An investor who believes talented fund managers can be identified should back their judgement, and there is a place for the experienced investor to go direct. We also believe there is an important role for financial advisers to play.

However, we do think Bernstein offers a good introductory text and has many useful ideas worth sharing, including:

“If I had to summarize finance in one sentence, it would go something like this: if you want high returns, you’re going to occasionally have to endure ferocious losses with equanimity, and if you want safety, you’re going to have to endure low returns.”

We welcome your opinion on Bernstein in our comments section.

 

This article and the attached booklet are general in nature and readers should seek their own professional advice before making any financial decisions.

 

  •   8 August 2014
  • 3
  •      
  •   

RELATED ARTICLES

Financial literacy for older Australians has gone nowhere

Rules can change, but the final score still matters most

banner

Most viewed in recent weeks

Ray Dalio on 2025’s real story, Trump, and what’s next

The renowned investor says 2025’s real story wasn’t AI or US stocks but the shift away from American assets and a collapse in the value of money. And he outlines how to best position portfolios for what’s ahead.

Making sense of record high markets as the world catches fire

The post-World War Two economic system is unravelling, leading to huge shifts in currency, bond and commodity markets, yet stocks seem oblivious to the chaos. This looks to history as a guide for what’s next.

3 ways to fix Australia’s affordability crisis

Our cost-of-living pressures go beyond the RBA: surging house prices, excessive migration, and expanding government programs, including the NDIS, are fuelling inflation, demanding bold, structural solutions.

Is there a better way to reform the CGT discount?

The capital gains tax discount is under review, but debate should go beyond its size. Its original purpose, design flaws and distortions suggest Australia could adopt a better, more targeted approach.

How cutting the CGT discount could help rebalance housing market

A more rational taxation system that supports home ownership but discourages asset speculation could provide greater financial support to first home buyers.

Welcome to Firstlinks Edition 648 with weekend update

This is my last edition as Editor of Firstlinks. I’m moving onto a new role though the newsletter will remain in good hands until my permanent replacement is found.

  • 5 February 2026

Latest Updates

Property

The 5% deposit scheme is bad for homeowners and Australia

An ‘affordability’ scheme making the county more vulnerable to economic shocks and contributing to the deteriorating financial situation of everyday Australians.

Investment strategies

Is defensive the new offensive?

Relatively boring, unglamorous, defensive stocks like Kroger and Allstate have quietly outperformed gilded tech giants, offering steady growth, visibility, and resilient returns in a market captivated by AI and flashier industries.

Shares

How the RBA scores on its inflation goal

The Reserve Bank continues to face criticism from all sides. A reminder of the RBA's mandate and a review of their track record in maintaining price stability since the early 1990s.

Investment strategies

Levered credit: A late cycle ingredient for drawdown pain

As credit spreads normalised through 2025, yield‑hungry investors have turned to leverage for high returns, uncomfortably echoing pre‑GFC behaviours. Investors need to be careful to understand the true risk‑return trade‑off.

Planning

The more things change… longevity just goes on increasing

Australia needs a major shift in longevity awareness, attitudes and behaviour if, as a community, we are to reap the benefits of increasing longevity. Adopting a national strategy is well overdue.

Property

The improving outlook of Australian commercial real estate

The sector is positioned to benefit from defensive and resilient income streams supported by embedded rental increase opportunities. 

Property

Seize hidden opportunities among 50+ home buyer schemes in Australia

There is a laundry list of government schemes to help Australian's struggling with housing affordability. Savvy buyers should take advantage to break into the property market.

Sponsors

Alliances

© 2026 Morningstar, Inc. All rights reserved.

Disclaimer
The data, research and opinions provided here are for information purposes; are not an offer to buy or sell a security; and are not warranted to be correct, complete or accurate. Morningstar, its affiliates, and third-party content providers are not responsible for any investment decisions, damages or losses resulting from, or related to, the data and analyses or their use. To the extent any content is general advice, it has been prepared for clients of Morningstar Australasia Pty Ltd (ABN: 95 090 665 544, AFSL: 240892), without reference to your financial objectives, situation or needs. For more information refer to our Financial Services Guide. You should consider the advice in light of these matters and if applicable, the relevant Product Disclosure Statement before making any decision to invest. Past performance does not necessarily indicate a financial product’s future performance. To obtain advice tailored to your situation, contact a professional financial adviser. Articles are current as at date of publication.
This website contains information and opinions provided by third parties. Inclusion of this information does not necessarily represent Morningstar’s positions, strategies or opinions and should not be considered an endorsement by Morningstar.