Register For Our Mailing List

Register to receive our free weekly newsletter including editorials.

Home / 474

Three key themes that will drive markets this year

Now that all companies in Australia have reported, it’s the ideal time to step back and draw some conclusions. Like every year, there were winners and losers aplenty. In the flurry of announcements, it’s easy to get caught up in jumping from one result to another and not take the time to work out what is important. For us the key themes that stood out from reporting season were: inflation, consumer spending and cashflow.

How companies manage inflation is the big differentiator

High inflation is a problem that companies haven’t had to deal with for years, and many newer companies have never had to deal with. Take a look at this graph of Australian CPI inflation over the past 20 years.

Source: Factset, 15 August, 22

Prior to this year, inflation hasn’t been above 5% since 2008 or above 3% since 2011. Over the past 10 years, companies that didn’t have strategies in place to manage high inflation weren’t punished for it. Not any longer. While the competitiveness of an industry or sector has a significant impact on how easy it is for companies to pass on inflationary costs, there were also many reporting season examples of companies that suffered from being less organised or disciplined in their inflation management.

For example, companies might have left pricing decisions in the hands of sales teams without setting proper controls, or not had any centralised oversight of how their supply chain costs were increasing. The building materials sector was a key offender here.

On the other hand, companies that were proactive and had strategies in place to deal with inflation - like dynamic pricing, CPI built into contracts, or a strong market position that gave them the ability to pass on cost increases (like Brambles, Amcor, and Aurizon) - reported better results in general.

Outlook for inflation

The feedback from our one-on-one meetings with companies is that inflation will continue to be high. Why? Nearly all companies have old contracts that are yet to be rolled to current market pricing across key cost lines. For example:

  • The largest is employment contracts. Award wages in Australia have just risen in July by 5.1%, and 6.5% in New Zealand, and these increases will result in similar increases to enterprise bargaining agreements (EBAs) across the country when agreements come up for renewal. When these EBAs are renegotiated, this will ‘lock-in’ wage increases of 4-5% p.a. for the next three years.
  • Electricity contracts typically last 1-3 years and when these roll over they will increase significantly, in many cases up 100%+.

While inflation seems to be coming off its peak, it looks like high inflation will be with us for some time. During reporting season, we saw big differences in margin outcomes due to how proactive businesses were in managing inflation and we think this will continue to be an important factor driving financial performance.

Consumer spending stayed strong, but for how long?

Reporting season showed that the large end of corporate Australia is in pretty good health. And, so far, we’re not seeing consumers pulling back on their elevated spending habits post Covid. Retail sales rose 1.3% in July. We saw strong sales results from Myer, Breville and Super Retail Group. We’re only seeing isolated examples of reduced spend, particular in online ‘at home’ categories, which we witnessed in Kogan’s results.

Why? Two main reasons:

  • Many people saved money during peak COVID with less travel and entertainment and low interest rates and so they can maintain spending for a certain amount of time.
  • Rising interest rates aren't affecting people’s spending much, yet. There is around a three-month lag between when banks raise their rates and when they start impacting mortgage-holders’ household budgets. This is due to the way banks pass on interest rates with mandatory notification periods and the way they change the capital versus interest rate portion of repayments. Given interest rates were first lifted in May, higher rates have only just started to hurt.

We say ‘so far’ because undoubtedly consumer spending can’t stay above trend forever. A global slowdown is coming, the question is to what degree. Europe looks like it will head into recession and the US and Australia may well follow. Even if Australia avoids recession, spending here will slow due to continued inflation of essentials and rising interest rates.

Cashflow suffered and will remain an issue for many

Many companies have had cashflow issues over the past six months and the main reason for this is their rising inventory balances (cost and volume), leaving them less cash to spend. This is partly due to the rising cost of goods, but also due to many companies deliberately increasing their overall inventory levels.

Businesses are holding larger-than-normal inventories because they have been worried about supply chain issues and inflation. They’ve been worried that they can’t access things they need to keep their businesses running AND they’re worried about the rising cost of everything. So they have been ordering more than normal to lock in lower costs and to make sure their businesses keep chugging along (as demonstrated in the results from Reece and Reliance Worldwide).

As well as excess inventory, if companies made poor inventory decisions, then it had big consequences on their profit margins. Companies that ordered too much either have to hang onto it, dump excess inventory, or reduce prices to get rid of it – Walmart and Target are well-known US examples of this. Supply chain issues seem to be easing in many areas, which will help alleviate this issue, but many companies still need to work through their higher inventory levels without impacting profits.

The three big ones

Inflation, consumer spending and cashflow were the big three issues that we saw impacting earnings reports last month. The companies that have been dealing best with these issues are well-established with strong market positions and capable management teams that are navigating their way through these volatile times. While sharemarket falls can be tricky, it’s also a time of opportunity for investors. We’re still seeing high-quality companies at reasonable valuations.

 

Michael O’Neill and Daniel Moore are Portfolio Managers at Australian equities fund manager Investors Mutual Limited. For more in-depth discussion on key takeaways from reporting season, tune into an upcoming webinar.

 

This information is general in nature and has been prepared without taking account of your objectives, financial situation or needs. The fact that shares in a particular company may have been mentioned should not be interpreted as a recommendation to buy, sell, or hold that stock. Past performance is not a reliable indicator of future performance.

 

  •   7 September 2022
  • 1
  •      
  •   

RELATED ARTICLES

Corporate earnings show resilience against volatility but risks remain

Reporting season shows companies meeting challenges

Why August company reporting season was poor

banner

Most viewed in recent weeks

Division 296: the initial moves to make before the windows close

What if the best superannuation strategy isn't about earning more, but acting before your options disappear? Several overlooked planning windows are narrowing, with consequences that can last for decades.

The retirement scorecard: how many of these questions can you answer?

From the maths of retirement, estimating spending and picking the right asset allocation to survive a poor decade, here are the questions every retiree – current or future – should be able to answer for themselves.

Testamentary trusts: Treasury has picked the wrong reading

A decades-old estate planning tool has survived one tax crackdown only to be caught by another. The surprise isn't who the reform is targeting, but who could end up paying the price for drafting choices made years ago.

Superannuation’s structural failings

Politicians are fighting over access to super, but they may be arguing about the wrong thing. The system’s three fundamental flaws have been hiding in plain sight for decades, costing Australians far more than they realise.

Avoid unnecessary CGT with this estate planning clause

A simple estate plan can create a ticking time bomb. One overlooked clause can pit spouses against children, delay inheritances, and potentially leave a family facing an unexpected tax bill worth hundreds of thousands of dollars.

Higher yields are creating opportunities in global bonds

Bond markets are adjusting to a new reality, but not in the ways investors expect. With markets repricing and capital competing for attention, investors may need to rethink where resilience and opportunity lie. 

Latest Updates

Retirement

The retirement account that Australia should have

Our retirement system asks one account to do two very different jobs. A dedicated "rainy day" account separating income from emergency savings could deliver better outcomes and greater peace of mind for retirees.

Investing

What the US midterm results mean for investors

Democrats have regained control of Congress, changing the equation in Washington. Whether that proves positive for investors will depend less on the result itself and more on what happens next for growth and markets.

Taxation

Should the capital gains tax reward risk?

A reader query on the recent CGT reforms has revealed a bigger issue. One overlooked feature of the old system may have done more than compensate for inflation. As we move to indexation, are we forgetting to reward risk?

Investment strategies

Bonds: The income and diversification trade-off

Rising yields have made bonds attractive again, but that does not mean they will behave as expected. As inflation, fiscal pressures and geopolitical risks reshape markets, the role of bonds may be more complicated than it appears.

Investment strategies

Why high-dividend investing deserves another look

Income investors have endured several lean years, but signs of a recovery are emerging. As opportunities improve, investors face an important choice between chasing headline yields and building a reliable source of income.

Investment strategies

Why 'overvalued' has been such an expensive word

Investors love simple rules, especially when markets appear stretched. Yet some of the strongest returns have arrived when the outlook seemed least attractive. This leaves an important question that history struggles to answer.

Investment strategies

AI – A good kind of bubble or just a bubble?

Investor obsession with AI is attracting unprecedented amounts of capital and confidence. But beneath the excitement lies uncertainties about returns, funding and risks that enthusiasts may not be paying enough attention to.

Sponsors

Alliances

  • ASA-Logo-RGB-ActiveGreen-web.png

© 2026 Morningstar, Inc. All rights reserved.

Disclaimer
The data, research and opinions provided here are for information purposes; are not an offer to buy or sell a security; and are not warranted to be correct, complete or accurate. Morningstar, its affiliates, and third-party content providers are not responsible for any investment decisions, damages or losses resulting from, or related to, the data and analyses or their use. To the extent any content is general advice, it has been prepared for clients of Morningstar Australasia Pty Ltd (ABN: 95 090 665 544, AFSL: 240892), without reference to your financial objectives, situation or needs. For more information refer to our Financial Services Guide. You should consider the advice in light of these matters and if applicable, the relevant Product Disclosure Statement before making any decision to invest. Past performance does not necessarily indicate a financial product’s future performance. To obtain advice tailored to your situation, contact a professional financial adviser. Articles are current as at date of publication.
This website contains information and opinions provided by third parties. Inclusion of this information does not necessarily represent Morningstar’s positions, strategies or opinions and should not be considered an endorsement by Morningstar.