Register For Our Mailing List

Register to receive our free weekly newsletter including editorials.

Home / 474

Three key themes that will drive markets this year

Now that all companies in Australia have reported, it’s the ideal time to step back and draw some conclusions. Like every year, there were winners and losers aplenty. In the flurry of announcements, it’s easy to get caught up in jumping from one result to another and not take the time to work out what is important. For us the key themes that stood out from reporting season were: inflation, consumer spending and cashflow.

How companies manage inflation is the big differentiator

High inflation is a problem that companies haven’t had to deal with for years, and many newer companies have never had to deal with. Take a look at this graph of Australian CPI inflation over the past 20 years.

Source: Factset, 15 August, 22

Prior to this year, inflation hasn’t been above 5% since 2008 or above 3% since 2011. Over the past 10 years, companies that didn’t have strategies in place to manage high inflation weren’t punished for it. Not any longer. While the competitiveness of an industry or sector has a significant impact on how easy it is for companies to pass on inflationary costs, there were also many reporting season examples of companies that suffered from being less organised or disciplined in their inflation management.

For example, companies might have left pricing decisions in the hands of sales teams without setting proper controls, or not had any centralised oversight of how their supply chain costs were increasing. The building materials sector was a key offender here.

On the other hand, companies that were proactive and had strategies in place to deal with inflation - like dynamic pricing, CPI built into contracts, or a strong market position that gave them the ability to pass on cost increases (like Brambles, Amcor, and Aurizon) - reported better results in general.

Outlook for inflation

The feedback from our one-on-one meetings with companies is that inflation will continue to be high. Why? Nearly all companies have old contracts that are yet to be rolled to current market pricing across key cost lines. For example:

  • The largest is employment contracts. Award wages in Australia have just risen in July by 5.1%, and 6.5% in New Zealand, and these increases will result in similar increases to enterprise bargaining agreements (EBAs) across the country when agreements come up for renewal. When these EBAs are renegotiated, this will ‘lock-in’ wage increases of 4-5% p.a. for the next three years.
  • Electricity contracts typically last 1-3 years and when these roll over they will increase significantly, in many cases up 100%+.

While inflation seems to be coming off its peak, it looks like high inflation will be with us for some time. During reporting season, we saw big differences in margin outcomes due to how proactive businesses were in managing inflation and we think this will continue to be an important factor driving financial performance.

Consumer spending stayed strong, but for how long?

Reporting season showed that the large end of corporate Australia is in pretty good health. And, so far, we’re not seeing consumers pulling back on their elevated spending habits post Covid. Retail sales rose 1.3% in July. We saw strong sales results from Myer, Breville and Super Retail Group. We’re only seeing isolated examples of reduced spend, particular in online ‘at home’ categories, which we witnessed in Kogan’s results.

Why? Two main reasons:

  • Many people saved money during peak COVID with less travel and entertainment and low interest rates and so they can maintain spending for a certain amount of time.
  • Rising interest rates aren't affecting people’s spending much, yet. There is around a three-month lag between when banks raise their rates and when they start impacting mortgage-holders’ household budgets. This is due to the way banks pass on interest rates with mandatory notification periods and the way they change the capital versus interest rate portion of repayments. Given interest rates were first lifted in May, higher rates have only just started to hurt.

We say ‘so far’ because undoubtedly consumer spending can’t stay above trend forever. A global slowdown is coming, the question is to what degree. Europe looks like it will head into recession and the US and Australia may well follow. Even if Australia avoids recession, spending here will slow due to continued inflation of essentials and rising interest rates.

Cashflow suffered and will remain an issue for many

Many companies have had cashflow issues over the past six months and the main reason for this is their rising inventory balances (cost and volume), leaving them less cash to spend. This is partly due to the rising cost of goods, but also due to many companies deliberately increasing their overall inventory levels.

Businesses are holding larger-than-normal inventories because they have been worried about supply chain issues and inflation. They’ve been worried that they can’t access things they need to keep their businesses running AND they’re worried about the rising cost of everything. So they have been ordering more than normal to lock in lower costs and to make sure their businesses keep chugging along (as demonstrated in the results from Reece and Reliance Worldwide).

As well as excess inventory, if companies made poor inventory decisions, then it had big consequences on their profit margins. Companies that ordered too much either have to hang onto it, dump excess inventory, or reduce prices to get rid of it – Walmart and Target are well-known US examples of this. Supply chain issues seem to be easing in many areas, which will help alleviate this issue, but many companies still need to work through their higher inventory levels without impacting profits.

The three big ones

Inflation, consumer spending and cashflow were the big three issues that we saw impacting earnings reports last month. The companies that have been dealing best with these issues are well-established with strong market positions and capable management teams that are navigating their way through these volatile times. While sharemarket falls can be tricky, it’s also a time of opportunity for investors. We’re still seeing high-quality companies at reasonable valuations.

 

Michael O’Neill and Daniel Moore are Portfolio Managers at Australian equities fund manager Investors Mutual LimitedFor more in-depth discussion on key takeaways from reporting season, tune into an upcoming webinar.

 

This information is general in nature and has been prepared without taking account of your objectives, financial situation or needs. The fact that shares in a particular company may have been mentioned should not be interpreted as a recommendation to buy, sell, or hold that stock. Past performance is not a reliable indicator of future performance.

 

  •   7 September 2022
  • 1
  •      
  •   

RELATED ARTICLES

Reporting season shows companies meeting challenges

Why August company reporting season was poor

It’s the large stocks driving fund misery

banner

Most viewed in recent weeks

The growing debt burden of retiring Australians

More Australians are retiring with larger mortgages and less super. This paper explores how unlocking housing wealth can help ease the nation’s growing retirement cashflow crunch.

Four best-ever charts for every adviser and investor

In any year since 1875, if you'd invested in the ASX, turned away and come back eight years later, your average return would be 120% with no negative periods. It's just one of the must-have stats that all investors should know.

LICs vs ETFs – which perform best?

With investor sentiment shifting and ETFs surging ahead, we pit Australia’s biggest LICs against their ETF rivals to see which delivers better returns over the short and long term. The results are revealing.

Family trusts: Are they still worth it?

Family trusts remain a core structure for wealth management, but rising ATO scrutiny and complex compliance raise questions about their ongoing value. Are the benefits still worth the administrative burden?

13 ways to save money on your tax - legally

Thoughtful tax planning is a cornerstone of successful investing. This highlights 13 legal ways that you can reduce tax, preserve capital, and enhance long-term wealth across super, property, and shares.

Warren Buffett's final lesson

I’ve long seen Buffett as a flawed genius: a great investor though a man with shortcomings. With his final letter to Berkshire shareholders, I reflect on how my views of Buffett have changed and the legacy he leaves.

Latest Updates

Retirement

Why it’s time to ditch the retirement journey

Retirement isn’t a clean financial arc. Income shocks, health costs and family pressures hit at random, exposing the limits of age-based planning and the myth of a predictable “retirement journey".

Financial planning

How much does it really cost to raise a child?

With fertility rates at a record low, many say young people aren’t having kids because they’re too expensive. Turns out, it’s not that simple and there are likely other factors at play.

Exchange traded products

Passive ETF investors may be in for a rude shock

Passive ETFs have become wildly popular just as markets, especially the US, reach extreme valuations. For long-term investors, these ETFs make sense, though if you're investing in them to chase performance, look out below.

Shares

Bank reporting season scorecard November 2025

The Big Four banks shrugged off doomsayers with their recent results, posting low loan losses, solid margins, and rising dividends. It underscores their resilience, but lofty valuations mean it’s time to be selective. 

Investment strategies

The real winners from the AI rush

AI is booming, but like the 19th-century gold rush, the real profits may go to those supplying the tools and energy, not the companies at the centre of the rush.

Economy

Why economic forecasts are rarely right (but we still need them)

Economic experts, including the RBA, get plenty of forecasts wrong, but that doesn't make such forecasts worthless. The key isn't to predict perfectly – it's to understand the range of possibilities and plan accordingly.

Strategy

13 reflections on wealth and philanthropy

Wealth keeps growing, yet few ask “how much is enough?” or what their kids truly need. After 23 years in philanthropy, I’ve seen how unexamined wealth can limit impact, and why Australia needs a stronger giving culture.

Sponsors

Alliances

© 2025 Morningstar, Inc. All rights reserved.

Disclaimer
The data, research and opinions provided here are for information purposes; are not an offer to buy or sell a security; and are not warranted to be correct, complete or accurate. Morningstar, its affiliates, and third-party content providers are not responsible for any investment decisions, damages or losses resulting from, or related to, the data and analyses or their use. To the extent any content is general advice, it has been prepared for clients of Morningstar Australasia Pty Ltd (ABN: 95 090 665 544, AFSL: 240892), without reference to your financial objectives, situation or needs. For more information refer to our Financial Services Guide. You should consider the advice in light of these matters and if applicable, the relevant Product Disclosure Statement before making any decision to invest. Past performance does not necessarily indicate a financial product’s future performance. To obtain advice tailored to your situation, contact a professional financial adviser. Articles are current as at date of publication.
This website contains information and opinions provided by third parties. Inclusion of this information does not necessarily represent Morningstar’s positions, strategies or opinions and should not be considered an endorsement by Morningstar.