Register For Our Mailing List

Register to receive our free weekly newsletter including editorials.

Home / 623

The wisdom of buying absurdly expensive stocks (or not!)

Are today’s expensive AI stocks the next market leaders – or just another bubble waiting to burst?

History seems to be repeating itself and in relatively short order. The recent rally has led to a sharp increase in the number of companies valued at over 10 or 20 times their annual revenue.

Companies with an enterprise value-to-sales ratio (EV/sales) greater than 10 now account for over 20% of the MSCI World index, levels not seen since the dotcom bubble. The question now is whether these inflated valuations can create lasting value or are destined to unravel under pressure.

We first looked at this in late 2020 as the FAANG1 stocks surged, warning that these kinds of stocks were likely to underperform. And for a while, that call was correct. From 2020 through 2022, this group of stocks lagged significantly.

Is the AI rally a new internet bubble?

But thanks in part to the AI revolution, the past two years have seen a dramatic reversal, with extreme valuations coming back. This comeback surprises us in today’s environment of normalised interest rates and persistent inflation. It’s one thing to justify these valuations when US 10-year Treasury yields are below 2% – when money is cheap, it’s easier to imagine a glorious growth-filled future. But with yields now around 4.5%, the justification becomes much harder to swallow.

Our 2020 musings highlighted a persistent truth: stocks trading at extreme valuations (e.g., EV/sales > 10 or 20 times) rarely deliver the earnings needed to justify their price tags. Drawing on historical data, we showed that:

  • For stocks with EV/sales above 10 times, the median underperformance was 65% over five years in the Russell 1000, and 33% in the MSCI World
  • For stocks with EV/sales above 20 times, the story was even worse, with median underperformance of 73% in the Russell 1000 and 50% in the MSCI World

The reason? These companies typically fail to generate the returns on equity (ROE) or sustained growth required to justify such valuations. Our 2020 analysis showed that the median ROE for stocks with EV/sales above 10 times has been close to zero since 1999, and often negative for those above 20 times.

Figures 1 and 2 show today’s concentration of stocks trading at these multiples rivals the dotcom bubble, with the Information Technology sector driving much of the surge.

Figure 1: Return to dotcom heights: Share of MSCI World stocks trading above 10x EV/sales

Source: Man Numeric using MSCI World data as of 30 June 2025.

Figure 2: Share of MSCI World stocks trading above 20x EV/sales

Source: Man Numeric using MSCI World data as of 30 June 2025.

Are we closer to 1995 or 2000?

Of course, this brings us closer to the Internet bubble of the mid- to late 1990s where we also had a rather normal interest rate environment. And the key similarity is a once-in-a-generation technology advancement that is drawing immense sums of capital.

Another many-trillion-dollar question is where we are on this multi-year growth cycle. If the ChatGPT moment in late 2022 was the equivalent to the Netscape moment in 1995, are we in the equivalent of 1998? If so, equity beta is going to be fun over the next two years. But if we are closer to 2000… maybe not so much.

We’d also be remiss not to mention the possibility that the ever-increasing rise of passive investing may contribute to the lack of discipline in terms of valuing stocks. Passive flows inflate the largest companies without regard for valuation, making it easier for speculative bubbles to persist and grow.

Dispersion: signals of mispricing

Regardless of whether parts of the market are overvalued, one thing we care about is valuation dispersion, which is the spread between the cheapest and most expensive stocks. Though not terribly useful as a short-term indicator, we believe that more dispersion signals better opportunities for Value investors.

This was true in the early 2000s after the Internet bubble burst, in 2009 after the Global Financial Crisis, and even in 2021-2022 after the COVID rally. Historically, wider dispersion has signalled greater opportunities for mispriced stocks, while narrower spreads suggest fewer inefficiencies to exploit.

Using forward earnings expectations, and neutralising for sectors and/or industries, dispersion across the global market looks relatively “normal.”

Japan has narrower dispersion than usual, while other regions are slightly wider than average. This means that although some parts of the market look excessively expensive, there are still opportunities for Value investors – particularly outside of Japan.

Figure 3: Valuation mispricing or opportunity? Dispersion in forward E/P across regions

Source: Man Numeric using MSCI World data as 30 June 2025.

Parting thoughts

While AI-driven enthusiasm has pushed valuations to extremes, history tells us that stocks trading at these multiples rarely deliver the returns needed to justify their price tags. Caution is warranted. Fundamentals still matter.

 

All data Bloomberg unless otherwise stated.
1. Facebook, Apple, Amazon, Netflix, Google

 

Daniel Taylor, CFA is CIO and Ben Zhao is a Portfolio Manager, Man Numeric. Man Group is a specialist investment manager partner of GSFM Funds Management, a sponsor of Firstlinks. GSFM represents Man AHL and Man GLG in Australia. The information included in this article is provided for informational purposes only. Man Numeric do not represent that this information is accurate and complete, and it should not be relied upon as such. Any opinions expressed in this material reflect our judgment at this date, are subject to change and should not be relied upon as the basis of your investment decisions.

For more articles and papers from GSFM and partners, click here.

 

  •   6 August 2025
  • 1
  •      
  •   

RELATED ARTICLES

Opening Gates: AI is as revolutionary as the internet

Reports of tech's death are greatly exaggerated

3 reasons the party in big tech stocks may be over

banner

Most viewed in recent weeks

The growing debt burden of retiring Australians

More Australians are retiring with larger mortgages and less super. This paper explores how unlocking housing wealth can help ease the nation’s growing retirement cashflow crunch.

Four best-ever charts for every adviser and investor

In any year since 1875, if you'd invested in the ASX, turned away and come back eight years later, your average return would be 120% with no negative periods. It's just one of the must-have stats that all investors should know.

LICs vs ETFs – which perform best?

With investor sentiment shifting and ETFs surging ahead, we pit Australia’s biggest LICs against their ETF rivals to see which delivers better returns over the short and long term. The results are revealing.

Family trusts: Are they still worth it?

Family trusts remain a core structure for wealth management, but rising ATO scrutiny and complex compliance raise questions about their ongoing value. Are the benefits still worth the administrative burden?

13 ways to save money on your tax - legally

Thoughtful tax planning is a cornerstone of successful investing. This highlights 13 legal ways that you can reduce tax, preserve capital, and enhance long-term wealth across super, property, and shares.

Our experts on Jim Chalmers' super tax backdown

Labor has caved to pressure on key parts of the Division 296 tax, though also added some important nuances. Here are six experts’ views on the changes and what they mean for you.        

Latest Updates

Investment strategies

Warren Buffett's final lesson

I’ve long seen Buffett as a flawed genius: a great investor though a man with shortcomings. With his final letter to Berkshire shareholders, I reflect on how my views of Buffett have changed and the legacy he leaves.

Property

The housing market is heading into choppy waters

With rates on hold and housing demand strong, lenders are pushing boundaries. As risky products return, borrowers should be cautious and not let clever marketing cloud their judgment.

Investment strategies

Dumb money triumphant

One sign of today's speculative market froth is that retail investors are winning, and winning big. It bears remarkable similarities to 1929 and 1999, and this story may not have a happy ending either.

Retirement

Can the sequence of investment returns ruin retirement?

Retirement outcomes aren’t just about average returns. The sequence of returns, good or bad, can dramatically shape how long super lasts. Understanding sequencing risk is key to managing longevity risk.

Strategy

How AI is changing search and what it means for Google

The use of generative AI in search is on the rise and has profound implications for search engines like Google, as well as for companies that rely on clicks to make sales.

Survey: Getting to know you, and your thoughts on Firstlinks

We’d love to get to know more about our readers, hear your thoughts on Firstlinks and see how we can make it better for you. Please complete this short survey, and have your say.

Investment strategies

A framework for understanding the AI investment boom

Technological leaps - from air travel to computing - has enriched society but squeezed margins. As AI accelerates, investors must separate progress from profitability to avoid repeating past mistakes.

Economy

The mystery behind modern spending choices

Today’s consumers are walking contradictions - craving simplicity in an age of abundance, privacy in a public world. These tensions tell a bigger story about what people truly value and why.

Sponsors

Alliances

© 2025 Morningstar, Inc. All rights reserved.

Disclaimer
The data, research and opinions provided here are for information purposes; are not an offer to buy or sell a security; and are not warranted to be correct, complete or accurate. Morningstar, its affiliates, and third-party content providers are not responsible for any investment decisions, damages or losses resulting from, or related to, the data and analyses or their use. To the extent any content is general advice, it has been prepared for clients of Morningstar Australasia Pty Ltd (ABN: 95 090 665 544, AFSL: 240892), without reference to your financial objectives, situation or needs. For more information refer to our Financial Services Guide. You should consider the advice in light of these matters and if applicable, the relevant Product Disclosure Statement before making any decision to invest. Past performance does not necessarily indicate a financial product’s future performance. To obtain advice tailored to your situation, contact a professional financial adviser. Articles are current as at date of publication.
This website contains information and opinions provided by third parties. Inclusion of this information does not necessarily represent Morningstar’s positions, strategies or opinions and should not be considered an endorsement by Morningstar.